Public Relations As Relationship Management A Relational Approach To the Study and Practice of Public Relations (Lea"s Communication)

Cover of: Public Relations As Relationship Management |

Published by Lawrence Erlbaum .

Written in English

Read online

Subjects:

  • Public Relations,
  • Business Communication - General,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Business & Economics / Public Relations

Edition Notes

Book details

ContributionsJohn A. Ledingham (Editor), Stephen D. Bruning (Editor)
The Physical Object
FormatPaperback
Number of Pages266
ID Numbers
Open LibraryOL7937744M
ISBN 100805841032
ISBN 109780805841039

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Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain : Paperback.

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it : Paperback.

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates/5(2).

Public Relations As Relationship Management: A Relational Approach to the Study and Practice of Public Relations [Digital] Currently unavailable.

We don't know when or if this item will be back in : Digital. Public Relations As Relationship Management book. Read reviews from world’s largest community for readers. The emergence of relationship management as a Pages: Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series) () Skip to main content Try Prime.

In particular, the book Public Relations as Relationship Management: A Relational Approach to the Study and Practice, edited by John Ledingham and Steven Bruning, brought scholarly attention to the area.

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Cutlip, Center, and Broom () defined 'modern' public relations practice as "the management function that establishes and maintains mutually beneficial relationships between an organization and. This definition – from Cutlip, Center and Broom’s Effective Public Relations, first published in and still in print in its eleventh (international) edition – presents the discipline as relationship management.

What’s more, the definition explains why this should matter: an. About the Author. Edward J. Lordan is assistant professor of communication studies who teaches public relations at West Chester University.

He is an active member of the Association for Education Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA).Reviews: 1. Book Review. Public relations as relationship management.

A relational approach to the study and practice of public relations. Chiara Valentini. Aarhus University. Search for more papers by this author. Chiara Valentini. Aarhus University. The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates.

Initiated by the editors' interest in Price: $ Get this from a library. Public relations as relationship management: a relational approach to the study and practice of public relations.

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In this chapter, we will expound on this management function, explaining why companies need public relations and how the public relations function is comprised of specialized roles. Public relations as relationship management. A relational approach to the study and practice of public relationsCited by: 1.

Public relations as relationship management: a relational approach to the study and practice of public relations. Revised edition of Public relations as relationship management, edited by John A. Ledingham, Stephen D.

Bruning, published in by L. Erlbaum. name\/a> \" Public relations as relationship management: a relational. Ledingham & Burning Public Relations as Relationship Management URL Introduction. The study of public relations is related to the relationship between an organization and its key publics, which must be the main and central unit of study for the research in public : Koyalirie.

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Book Review. Public relations as relationship management. A relational approach to the study and practice of public relations. Chiara Valentini. Aarhus University. Search for. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.

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